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Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
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Expert Paul Potratz explains exactly how to setup your marketing strategy to make your website conversions skyrocket and your advertising cost per lead decrease. Potratz discusses how to use new technology such as heat mapping, eye-tracking and multi-funnel channels to provide important & actionable information.
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