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ArticlesAugust 22, 2017

The Rise of the Consumer

G.P. has a plan for dealers whose customers’ product knowledge exceeds that of their sales staff.

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Articlesby Tariq KamalMay 22, 2017

No More Excuses

The editor convenes a dealer brain trust to tackle the product knowledge gap.

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Articlesby Brian BarfieldSeptember 7, 2012

Check Mate: Selling an Analytical Customer

Author Brian Barfield discusses a few things to keep in mind when trying to sell an analytical customer.

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