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Lead volume is flat, cross-shopping is up and brand loyalty is in retreat. As confident sales teams keep losing buyers they thought they had, daily industry sales data is showing dealers exactly where their funnel is breaking and how to fix it without buying a single new lead.
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The strategic imperative for auto dealers is to prioritize F&I product sales and wealth-building in challenging times.
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Expert says building trust and brand loyalty among all customers can be achieved by tailoring the car-buying experience to women.
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Rick McCormick preaches the wisdom of breaking into what he considers the top 3% of F&I managers with a stance of continuous development.
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The only shot you miss is the one you don’t take – right or wrong?
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Painting a word picture for customers is much more effective than ticking off details.
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Agents would do well to adapt a former teen black-market entrepreneur’s tactics to get into dealer principals’ offices.
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If you take the time and effort to practice the required skills, which are applicable to both cold-calling and referral selling, you will be prepared for any situation and excel at uncovering opportunities regardless of where they lie.
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