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The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
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The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
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Author and CPA Dave Keller examines the best way to increase profitability in the parts and service departments.
Read More →Service expert Don Reed has observed that dealers are reluctant to push for greater sales in fixed ops. Here he looks at the cost of that reluctance.
Read More →Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
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