The combined company retains the Affinitiv name and now includes more than 6,500 dealer accounts managed by 800 employees and generating approximately $200 million in revenues.
Affinitiv and AutoLoop have agreed to merge, creating what is billed as the single largest provider of data-driven marketing and software solutions in the auto retail segment.
AutoLoop has been named an official vendor for American Honda Motor Co.’s READS program, giving U.S. Honda dealers access to a new suite of equity-mining solutions.
The new certification allows data to be exchanged safely and securely from a POWER DMS to AutoLoop’s next-generation customer relationship management software.
AutoLoop LLC named Doug Van Sach vice president of analytics and data services. He will oversee data services and be responsible for using analytics to improve digital and multi-channel acquisition, retention, and loyalty programs for AutoLoop’s OEM and dealer partners.
AutoLoop has appointed Alex Eckelberry as its new COO. The technology veteran will be responsible for overall operations of the company.
Recall Masters’ news, data, training and communication will now be integrated into AutoLoop’s Fixed Ops Suite to provide real-time recall lookup of vehicles during service appointment scheduling, as well as during the vehicle check-in and inspection process.
Autoloop has applied for and was granted entry into Reynolds’ Certified Interface Program but has not yet completed the entire Reynolds certification process.
The service was previously known as Showroom Watchdog, but it was rebranded as Engage when AutoLoop purchased CAR-Research XRM.
AutoLoop has added a feature to its Essentials platform called Instant Online Leads, alerting sales personnel when a prospective car buyer is requesting more information on a dealer’s website.
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