Advertising in any format, particularly on television, is extremely competitive and costly, driving most dealers and their agency partners out of the ad game.
Mercedes-Benz and BMW saw significant traffic spikes on Edmunds.com after ads from the two companies ran during the Super Bowl, according to real-time analysis from Edmunds.com.
Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.
The editor pays homage to the legendary Cal Worthington and wonders if there will ever be another pitchman like him.
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
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