Customers Less Satisfied with Buying Process in 2022

New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.
New research from Cox Automotive shows consumer satisfaction with the car buying process declined in 2022 for the second consecutive year.
Says inefficiency in capacity is a major issue that dealerships must address in order to improve.
NADA report shows business weakest in years.
Top five are familiar, especially with Honda’s return.
November’s SAAR of 14.1 million units rose 7.9% compared to November 2021 but was down 6.5% compared to October 2022.
New light-vehicle sales in October 2022 totaled a SAAR of 14.9 million units, the second-highest monthly total this year.
Earnings eclipse $100K for first time as low inventory, higher sticker prices pad wallets.
In a down economy, industry experts recommend dealerships offer a range of finance and vehicle options to address budgetary concerns.
The 65-member board of directors of the National Automobile Dealers Association elected Metro Washington, D.C., area dealer Geoffrey Pohanka.
The third quarter of 2022 closed with a new light-vehicle sales totaling a quarterly average SAAR of 13.3 million units, down slightly from a SAAR of 13.4 million units during the second quarter of the year.
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