Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
Machine learning produces data you can use to find new prospects, make sales, and improve retention.
Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
Social marketing experts from dealerships around the country share advice for starting a meaningful dialogue with your community, generating organic, in-market leads, and calculating your return on investment.
Jumpstart Automotive surveyed approximately 2,500 consumers to gauge their interest in buying a car on Cyber Monday. According to results, 33% of men and 35% of women would be most interested in shopping for SUVs/CUVs on Cyber Monday.
Whether you realize it or not, intent-based search optimization is making or breaking your digital marketing campaigns.
Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.
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