auto dealer in black and red logo
MenuMENU
SearchSEARCH

Computer & Technology Buying Guide

Jeff Smelley - Buying a new computer is a challenge. There is an abundance of information, advertisements and promotions. So, let’s determine what has value and what does not by identifying where your money is best spent.

Jeff Smelley
Jeff SmelleyPresident and Founder
Read Jeff's Posts
September 5, 2006
4 min to read


Buying a new computer is a challenge. There is an abundance of information, advertisements and promotions. So, let’s determine what has value and what does not by identifying where your money is best spent.

A consistent trend in computers and related products is that prices are highest when new technology is first introduced. Prices then fall, as production increases and competition heats up for your dollars. Time between the introduction of new technology and replacement by newer technology has become so short; it is almost irrelevant in a purchase decision.

Ad Loading...

A computer performs several standard functions that have the greatest impact on performance and price. It has to retrieve information, process or manipulate that information and then send it somewhere (save it, display it, print it or transmit it somewhere else).

Your hard drive, CD-ROM and DVD drives are responsible for storing and saving your information. Speed for these devices is measured in rpms, much like a car motor. The higher the rpms, the faster the drive can read and write information. Hard drives do the majority of this work, and 10,000 rpms or better is the best choice for hard drives. Size or capacity, for most users is irrelevant. A typical hard drive is 80 gigabytes (80 billion characters) or larger. Buying more capacity is seldom necessary. CD-ROM and DVD drives change so frequently and are used far less than your hard drive, so don’t worry about speed with these devices. DVD drives have more uses and significantly greater capacity than CD-ROM drives. For your business computer, these drives are for loading or backing up information (if burning or writing is mentioned in the description of the drive) with the DVD drive being the better choice.

CPU (central processing unit) speed is measured in gigahertz and the higher the gigahertz, the faster the processor. Select the highest speed per dollar spent, while avoiding a significant increase in price for a small increase in speed (price point). The CPU uses memory (generically called RAM) for working space to perform calculations and manipulate information. The more memory you can get, the better your system will perform. If there is anywhere in your system where more is always better, this is it. I recommend a bare minimum of 1 gigabyte of memory, more if you can afford it.

Bus speed determines how fast information can be moved around inside your computer. This factor can significantly affect your computers performance. The only time to review Bus speed is when the price may be unnaturally low for a particular computer. Sometimes a bargain price means the components do not match well and/or out of production.

Many brand-name manufacturers pre-load Original Equipment Manufacturer (OEM) versions of Windows and other software often without a recovery disk. Recovery disks often require reloading part or all of Windows or other software, which can cost you many hours or days of work. If you want brand name products, make your life easier and spend the extra money to buy a standard copy of Windows.

Ad Loading...

What should you know about printers? Laser printers are faster and more costly to buy, but they are less costly to operate than ink jet printers. Ink jet printers are priced lower initially, but the cost-per-page for ink is much higher than for laser toner. Ink jet printers may be more economical if color printing is required. Purchase a printer that matches your software requirements , but remember a cheaper purchase price is often not a better deal when buying printers.

Getting the right monitor is another key to computer purchasing. Flat panel monitors are the most prevalent monitors available today and should not be confused with flat screen monitors. If you are looking to conserve desk space, choose a flat panel, LCD or plasma monitor. If the price seems too low compared to other monitors of the same size, it is probably a flat screen not a flat panel and will not conserve space.

These are not all of the considerations in selecting your computer hardware, but hopefully they will help you make a more informed choice which meets your needs.

Vol 3, Issue 6

Subscribe to Our Newsletter

More Dealer Ops

hands making protective frame over red car, Risk Reality Check, Be Proactive, Auto Dealer Today logo
DigitalApril 1, 2026

Managing Risk Effectively Through Changing Times

The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.

Read More →
Car key, stacks of coins, and a paper car cutout with AutoPayPlus logo, representing auto financing, loan terms, and vehicle affordability trends.
Dealer Opsby StaffMarch 31, 2026

Survey Reveals What Won't Fix Forces Breaking Car Sales

AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.

Read More →
Headshots of two male executives
Dealer Opsby StaffMarch 24, 2026

IA American Appoints Two Execs

Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.

Read More →
Ad Loading...
Dealer Opsby StaffSeptember 8, 2025

Cox Automotive Acquires Inspection Firm

Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities

Read More →
Dealer Opsby StaffAugust 26, 2025

Assurant Expands Partnership With Holman

Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships

Read More →
Dealer Opsby Hannah MitchellAugust 26, 2025

Franchises, Throughput Down in First Half

A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.

Read More →
Ad Loading...
SalesAugust 25, 2025

How to Build a High-Performance Sales and F&I Team

Performance and profits start with people chosen and led the right way.

Read More →
Dealer Opsby Hannah MitchellAugust 19, 2025

Buy-Sells Up in Q2

Kerrigan metrics show there’s plenty of demand, though many sellers are waiting to pull the trigger.

Read More →
Graphic for July 15, 2025 webinar “Driving Directions to Your Secure Auto Destination,” listing vehicle theft, vandalism, insurance losses, and other security risks with a laptop meeting image.
Dealer Opsby StaffAugust 14, 2025

Webinar Gives Driving Directions for Vehicle Security

Free on-demand session shares solutions for securing vehicle storage and parking facilities.

Read More →
Ad Loading...
Dealer Opsby Hannah MitchellAugust 7, 2025

Own Your Missteps

We all mess up from time to time, but it’s how we address the mistakes that really matters.

Read More →