|A recent Digital Web Magazine article asked, “What’s the good of building a great-looking Web site that no one knows about, or can find?”|
Perhaps the question should be, “What good is a top search engine ranking if your Web site is ugly?” The answer is simple; it’s no good at all. Your site must be well optimized and visually appealing. Both are equally important.
Search engine optimization and Flash can easily go hand in hand to create beautiful, interactive, exciting sites. Flash—if incorrectly used—can potentially make search engine optimization difficult; however, properly used Flash greatly contributes to your site’s lead generation.
Some Web developers claim search engine crawlers only index Web sites heavy with text and links. If this was ever true in the past, it certainly isn’t today. The key is knowledgeable, competent Flash developers. Good developers know how to use Flash to your advantage- for both great looks and great optimization. To successfully index a Flash Web site, movies should be embedded into content-rich HTML. Search Engine crawlers index the HTML and view Flash movies as clearly as static images. SEO/SEM professionals know what search engine crawlers look for and how to provide it. Talented Flash developers and SEO/SEM teams can easily provide highly visible, beautiful sites that users want to interact with.
The most important thing dealers can do is present their products in a powerful way. Dealer Web sites should be an online showroom. Impressive, stimulating graphics and movies draw users into your virtual showroom without forcing them to leave the comfort of their own homes. With their interest sparked, they’re able to leisurely browse your inventory, pick their favorite accessories, and build their dream cars…thanks to Flash.
Vol 4, Issue 6
Dealers seeking a harmonious online-to-instore experience should start by taking advantage of the advanced digital marketing tools, assets, and services your manufacturers are offering for free.