“The National Do Not Call Registry is a list of phone numbers from consumers who have indicated their preference to limit the telemarketing calls they receive … The FTC’s decision to create the National Do Not Call Registry was the culmination of a comprehensive, three-year review of the Telemarketing Sales Rule, as well as the FTC’s extensive experience enforcing the Rule in the previous seven years.”

Penalties for non-compliance: Telemarketers that violate the Do-Not-Call Rule may be subject to a fine of up to $16,000 per violation.

Helpful link(s)/Source(s):
http://www.ftc.gov/bcp/edu/pubs/business/alerts/alt129.shtm#compliance

Please note: This is not legal advice and dealers should always seek the assistance of qualified legal counsel.

From "19 Laws, Rules and Regulations That Can Cost You More Than Money" in the September 2010 issue of Auto Dealer Monthly.