Fort Lauderdale, FL and Columbus, OH- AutoUSA and Auto Dealer Traffic, Inc. today announced a joint program to offer Internet marketing, search engine marketing, and search engine optimization services to retail automobile dealerships. The new program provides another effective way for dealers to connect with online customers and drive traffic to their web sites. AutoUSA is the automotive retail industry's most proven and productive web-based lead sourcing service. Auto Dealer Traffic provides Internet marketing, search engine marketing, and search engine optimization products and services to new and used car dealers throughout the country.
Search engine marketing is rapidly growing as a tool in automotive e-commerce. It can be a cost-effective lead generation tool for auto dealerships, but only if properly implemented. This new program will provide dealers an affordable targeted marketing medium with measurable return on investment results.
More and more dealers realize that most car shoppers are using Google® and Yahoo!® to research their purchase before they show up on the lot. AutoUSA and Auto Dealer Traffic will offer search engine optimization systems designed to improve auto dealers’ rankings in leading search engines like Google, MSN, and Yahoo! and increase the dealers’ online advertising visibility. AutoUSA and Auto Dealer Traffic will also offer search engine marketing systems designed to drive online buying “traffic” into local auto dealerships through pay-per-click and site inclusion programs.
“AutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers,” said Phil Dupree, General Manager, AutoUSA. “By using Auto Dealer Traffic’s leading edge search engine marketing technology, we are providing yet another avenue to connect our dealers with online customers. Our dealers will further focus their Internet advertising, attract more online car buyers, and sell more cars.”
“We are excited about the opportunity to show AutoUSA dealers how to harness the power of search engines to drive online car buyers into their dealerships and maximize the return on their Internet advertising investment,” said Todd Swickard, Auto Dealer Traffic President and CEO. “We have focused the design of our search engine marketing and optimization systems on auto dealers, and we measure our success by dealership sales and their return on advertising investment.” Swickard added that AutoUSA-affiliated dealers will now have online access to the company’s real-time ROI reporting system.
AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to nearly 5000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including AutoNation.com, Edmunds.com, Kelley Blue Book, N.A.D.A. Guides, AutoVantage, MSN Autos, Yahoo Autos and America Online. The vast majority of Ward's Top 100 eDealers use AutoUSA, and the company has been recognized by The Dot Com Insider for offering the lowest cost per sale in the industry.
About Auto Dealer Traffic Inc
Auto Dealer Traffic, Inc., a Delaware corporation, is an Internet and search engine marketing company headquartered in Columbus, Ohio. Since 2001, Auto Dealer Traffic and its predecessor, Auto Supplier Marketing, LLC, have developed Internet marketing, search engine marketing, search engine optimization, website design, and online marketing support services designed specifically to improve retail automobile dealers’ online advertising and maximize their return on advertising investment.
A record year for dealer participation programs pushed CNA National past the $500 million mark in distributions since the company’s inception.