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Strategic Marketing Integrates Black Book Data With Dealers’ Customer Lists To Create Customized Marketing Package

Gainesville, GA - National Auto Research, publisher of the popular Black Book family of vehicle appraisal guides, is pleased to announce that Strategic Marketing, Inc. has integrated Black Book used vehicle values and VIN information into their dealer marketing solutions.
Todd Strause, president of Strategic Marketing, commented “Since our inception in 1995, we have been providing dealers with cutting edge, high-tech direct marketing advertising programs.  We already use our 12 step cleansing program to identify potential customers from the dealer’s own customer database, and the addition of Black Book’s used vehicle valuations will allow us to select potential customers that have a favorable equity position in their vehicles.  The dealer can now pinpoint their customers who are in a good financial position to buy a new car, which will not only lower the dealer’s costs for direct mail by narrowing the prospect list, but will also provide the dealer with a steady stream of good used vehicles that he knows the history of.”  
Bob Burnett, President of Black Book, said: “We’ve been an independent and unbiased supplier of timely and accurate vehicle values to new and used car dealers for more than fifty years and welcome any opportunity to better serve their needs.  We’re very happy that our data will become an important component of Strategic Marketing’s dealership marketing solutions.  In today’s highly competitive marketplace, dealers need every edge they can get.  The ability to target existing customers who are in a favorable equity position will improve the dealer’s bottom line by helping them sell more cars and lower their overall marketing costs.”
About Black Book
Considered to be the industry’s most timely and accurate source of vehicle pricing data, the Black Book® family of vehicle appraisal guides ( is published by National Auto Research, a division of Hearst Business Media.  New and used car dealers, lenders, manufacturers, fleet remarketers, and government agencies have relied on Black Book since 1955.  Black Book provides values for both new and used vehicles, including cars and light trucks produced since1946, motorcycles, ATVs, snowmobiles, personal watercraft, and heavy duty commercial trucks and trailers.  Black Book data is published weekly in multiple formats including printed guides, electronic data feeds, Internet-based real time applications, hand held PDAs, and in a variety of other custom products.


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