auto dealer in black and red logo
MenuMENU
SearchSEARCH

Hybrids in Focus

Another automaker announces plans to dedicate more resources in the U.S. to the now popular power train as it also looks to minimize trade tariff costs.

May 15, 2026
Red Acura car on display

Honda said it plans to introduce large hybrid models in North America like this Acura SUV prototype in 2029.

Credit:

Honda

2 min to read


More automakers are shifting production focus to hybrids after the federal pullback of electric-vehicle incentives and the rise of gas prices.

Honda announced plans to reallocate more development and production resources to hybrids due to a surge in demand, reserving excess capacity at its Ohio plants to hybrid and gas vehicles while making all of its North American factories hybrid production-ready.

The news follows similar announcements recently by Ford, Toyota and Subaru to increase hybrid production in the U.S. to meet consumer demand and, whether they said so or not, avoid higher U.S. trade tariffs. The Trump administration has hiked tariffs on imports from around the world, in part to boost domestic production.

Honda said it will introduce next-generation hybrids starting next year and roll out 15 worldwide by 2030, mostly in North America.

Also in North America, Honda said it will introduce “large-size”hybrid models in 2029 – what’s known as the D-segment size in Europe and considered midsize in the U.S. – or larger sizes in a likely appeal to many Americans’ taste for oversize vehicles.

Not all of its hybrids will be big, though, as many consumers struggle to afford any new model. The Japanese automaker premiered a hybrid sedan prototype to hit the market in the next two years along with an Acura SUV hybrid prototype.

As gas prices add to consumer inflation woes, Honda said its coming hybrids will be more than 10% more fuel efficient due to a new hybrid system it says improves upon its 2023 system. At the same time, it aims to reduce the system’s cost by more than 30%.

To enable the shift from production of pure EVs to hybrids, Honda said it and joint venture partner LG Energy Solution will switch part of their EV battery production lines to hybrid battery manufacturing. 

Honda did mention tariff avoidance in its announcement, albeit tucked far down in a press release.

“Honda also will increase the local content of … (assemblies) and component parts of motors and (electric vehicle) inverters by more than four times the current level, to prepare for the expansion of hybrid vehicle production, reducing risk of a supply shortage and mitigating the impact of U.S. tariffs.”

LEARN MORE: EV Sales Slide While Hybrids Climb

More Industry

Six men standing in front of a Ford dealership.
Industryby Hannah MitchellAugust 14, 2026

Longtime Ford Store Changes Hands

The Virginia dealership joins a small area automotive group in a one-dealership transaction, moving from one family franchisee to another.

Read More →
car in background with hand giving a thumbs up in front
Industryby Lauren LawrenceAugust 14, 2026

Auto Loan Delinquency Rates Stabilize

Auto loans are a main driver of nonmortgage consumer debt, but delinquency rates stabilized in the second quarter across all credit risk tiers.

Read More →
Arm of mechanice reaching for car with hood open
Industryby StaffAugust 13, 2026

ASE Seeks Accurate Technician Pay, Benefits Data

New free membership trial removes cost barrier for dealerships and shops willing to contribute anonymous information to the industry data exchange.

Read More →
Ad Loading...
Photo of Dodge Durango moving down a road in sunlight
Industryby Hannah MitchellAugust 7, 2026

No Longer Worth the Price?

Mass-market auto brands are gaining ground on luxury competitors with what used to be premium features, helped along by the pressure of high vehicle prices dogging budget-conscious shoppers.

Read More →
Auto Dealer Today, Dealer Debrief, 08/06/2026, with Lauren Lawrence
Industryby Lauren LawrenceAugust 6, 2026

Dealer Debrief: Colorful Cars & BMW Backlash

In this week's debrief, host Lauren Lawrence discusses the first Slate vehicles and the BMW x Spider-Man collab that has sparked some privacy concerns.

Read More →
Headlight of silver Porsche car
Industryby Hannah MitchellJuly 31, 2026

Georgia Auto Group to Be Sold

Major U.S. player Group 1 signed an agreement to purchase the Atlanta-area stores across multiple brands from a longtime market leader.

Read More →
Ad Loading...
Auto Dealer Today, Dealer Debrief, 07/29/2026, with Lauren Lawrence
Industryby Lauren LawrenceJuly 29, 2026

Dealer Debrief: Four-Figure Loan Payments

In this week's debrief, host Lauren Lawrence discusses the rise in $1,000-plus loan payments and the factors affecting the increase.

Read More →
Photo of blue Toyota Prius parked next to a body of water with a city skyline behind it
Industryby Hannah MitchellJuly 24, 2026

July Auto Sales Simmer

Deliveries were up modestly from a year ago despite still-high prices as OEMs offered more incentives and loan rates eased somewhat.

Read More →
Front of large glass-paned, multistory office building
Industryby Hannah MitchellJuly 17, 2026

Toyota Financial Services Adds to HQ

The subsidiary says the new Texas facility is designed to foster collaboration and innovation with the aim of future growth.

Read More →
Ad Loading...
Tiny toy car falling out of jar of coins. “The $1K Payment”
Industryby Lauren LawrenceJuly 17, 2026

Four-Figure Loan Payments on the Rise

A LendingTree analysis found that location, age and credit score play a role in the rising amount of auto loan borrowers who make monthly payments of $1,000 or more.

Read More →