New partnership helps consumers make more educated used vehicle buying decisions
Schaumburg, IL – Experian Automotive, a leading automotive information source, today announced that AutoCheck, its comprehensive vehicle history report, has been selected as the exclusive vehicle history report for Consumer Guide Automotive, a leading online source of authoritative, objective new and used car reviews.
Providing timely and comprehensive new and used vehicle information, the Consumer Guide Automotive Web site, http://ConsumerGuideAuto.HowStuffWorks.com, now features Experian Automotive’s AutoCheck vehicle history report. The AutoCheck report provides car buyers with quick access to the history of a used vehicle, revealing possible undisclosed or unknown problems that can affect an automobile’s safety and resale value.
“Buying a used vehicle is one of the largest purchases a person can make, and consumers are searching online for the best information possible before making that purchase,” said Mark Westlake, executive vice president of sales and content for HowStuffWorks.com, the exclusive online publisher of Consumer Guide Automotive. “Combining Experian’s AutoCheck reports with the more than 150 years of combined experience from our expert, in-house editorial staff gives our online visitors the comprehensive and up-to-date information they need to make the best possible buying decision.”
Previously, Consumer Guide Automotive offered a proprietary vehicle history report which utilized Experian’s extensive vehicle data on over half a billion vehicles. This new partnership not only gives Consumer Guide Automotive readers access to Experian’s vehicle history information, but also provides them with AutoCheck Buyback Protection, protecting consumers against major hidden title brands on AutoCheck Assured vehicles.
“Combining AutoCheck’s vehicle history reports with Consumer Guide’s renowned reviews and resources will no doubt prove an invaluable asset to today’s discerning used vehicle shopper,” said Scott Waldron, president of Experian Automotive. “Powered by Experian’s National Vehicle Database, AutoCheck vehicle history reports allow for quick and easy checking of a vehicle’s history to show if it has been previously reported as a lemon or has sustained major flood damage, frame damage, or odometer rollback issues, along with other key information.”
About Consumer Guide Automotive
Since 1967, Consumer Guide has published authoritative, objective reviews of new and used cars and trucks. Its staff of 16 includes 10 full-time automotive editors with more than 150 years of combined automotive experience. Consumer Guide's singular focus is to make car shopping easier for consumers. Consumer Guide's editors provide professional, unbiased evaluations of nearly 1000 new and used vehicles as well as expert shopping advice, timely feature articles, and insightful automotive editorials. Consumer Guide is based in Lincolnwood, IL. It is published in print by Publications International, Ltd., and online by HowStuffWorks.com.
Founded in 1999, HowStuffWorks is an online publishing company that provides objective, credible and useful information for people to learn about the world around them. The company's award-winning Web site attracts millions of unique visitors each month and is the source for in-depth, easy-to-understand explanations on hundreds of topics ranging from science and technology to health and electronics. In 2005, HowStuffWorks became the exclusive online publisher for Publications International Ltd., Consumer Guide and Mobil Travel Guide. HowStuffWorks is headquartered in Atlanta, GA, and is a subsidiary of The Convex Group, a media and technology company.
About Experian Automotive
Experian Automotive, a business unit of Experian® Group Ltd. (LSE:EXPN), delivers information solutions to manufacturers, dealers, finance and insurance companies, and consumers. Experian helps automotive clients increase customer loyalty, target and win new business, and make better lending and vehicle purchase decisions. Its National Vehicle Database, housing more than 500 million vehicles, along with Experian’s credit, consumer and business information assets, meets the industry’s growing demand for an integrated information source. Experian’s advanced decision support services help clients turn this information into improved business results. Experian technology supports several top automotive web sites including eBay Motors, Yahoo! Autos, CarsDirect.com, CarMax.com and NADAguides.com.
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