Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Strategic Marketing, Inc. Introduces a New Non-Credit Based List Called PROPEL!

Louisville,  KY – Strategic Marketing, Inc., the leader in automotive direct mail marketing and lead generation, is pleased to announce it has been successful in creating a new non-credit based list for sub-prime/near-prime marketing campaigns.  This list, called the PROPEL (Proprietary Enhanced List) allows automotive dealers and lenders to target individuals using non-credit based data who might be interested in automotive financing.  This list uses over 150 different demographic filters and is based off of individual response data.  PROPEL has taken over 4 years to create and is the only one of its kind available to automotive dealers and lenders!

Todd Strause, president of Strategic Marketing, commented “since our inception in 1995, we have been providing dealers with cutting edge, high tech direct marketing solutions.  This is another step we have taken to ensure our clients have the latest there is to offer in the industry.  Clients have asked for non-credit data to avoid potential lawsuits and violations of the FCRA.  This list will provide them that piece of mind.”



Number of EVs to Double by 2021

U.S. electric-vehicle sales forecasted by the Edison Electric Institute would require the...

The number of electric vehicles on U.S. roads will double in the next three years, according to a new report from the Edison Electric Institute.


AutoSource Names Brad Walsh CEO

Bradley J. Walsh has been hired as the new CEO of AutoSource, succeeding founder Luke Kjar as chief executive of the Utah-based branded title dealer group.


Used Cars Add to Hot Streak

Subcompact cars such as the Honda Fit enjoyed a 0.6% increase in average retained values in...

Black Book’s November Used Vehicle Retention Index finds value and demand have pushed pre-owned prices skyward for the seventh month in a row.


Waymo Rolls Out Self-Driving Taxis

Self-driving, revenue-generating taxis have officially hit the streets of Chandler, Ariz., and...

Waymo has set a new standard for driverless-vehicle proponents and ride-hailing providers by launching Waymo One, a revenue-generating autonomous transportation service.

Dealer Job Finder

See more


2020 Jeep Gladiator

Pricing has yet to be announced for the 2020 Jeep Gladiator, a new vehicle that promises...

Chrysler unveiled the all-new Jeep Gladiator at the Los Angeles Auto Show in late November. Billed as “the most capable midsize truck ever,” the new vehicle marks Jeep’s return to the pickup ranks for the first time since the Comanche ended its production run in the 1992-MY. The Gladiator is due in showrooms in the second quarter of 2019.


Cars Outpace Trucks in Lost Value

Pre-owned full-size cars such as the Chrysler 300 depreciated by an average of 0.77% in Black...

Black Book’s latest Market Insights Report finds used cars continue to depreciate faster than light trucks, but strong incentives for new cars indicate sustained demand for some types.