Dealer Synergy, one of the premier Internet Sales Training organizations in the automotive industry has announced that D. Kim Hackett, CEO of Kaizen Multimedia and John Max Miller, General Manager of AutoRevenue will be speaking at the upcoming Synergy Session Training event in Long Beach, CA. on August 22nd, 2007.
Before co-founding Kaizen, Kim Hackett spent five years with AutoNation, who had acquired his dealership group in the Orlando, Florida market. As a Vice President of Operations with AutoNation, Kim was instrumental in developing and managing their eCommerce strategy. Kaizen’s focus is on helping companies use the power of video in a number of ways, including communicating with customers and for training purposes. Kaizen automotive clients include General Motors, Toyota and many retailers including Mile One and Sonic Automotive. Kim will be speaking about the many ways dealers can leverage this shift to video and use it to help more customers find them online.
John Max Miller has helped dealers develop solid eCommerce marketing strategies and avoid many of the legal issues encountered by some marketers. As the general manager of @utoRevenue, the industry’s leading permission based marketing company. John and his team do business with over 500 dealerships nationally producing hundreds of millions in additional revenue yearly for its clients. At the Synergy Sessions, John will be sharing some of his secrets about permission based marketing and how it can differentiate dealers from their competitors.
Sean V. Bradley, organizer and lead speaker at the Synergy Sessions event said, “Having the caliber of talent that we have assembled will provide an experience that our audience will not soon forget.” He continued, “They will hear strategies that have helped dealers really push the envelope in regards to profitability and being able to use technology to enhance and build customer relationships.” Information on other industry speakers will be posted on the event website as the details are finalized.
Last years event saw attendees from some of the top dealership groups in the country and this upcoming event plans on topping the attendance record from last year. Registration is still open and information is available at www.synergysession.com.
About Dealer Synergy
ADESA has named 20-year industry veteran Dave Fountaine as the new general manager of its Buffalo auction.