Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Chernek Consulting Names Carl Bohrer As Strategic Partner

Former AutoNation USA Senior Trainer Takes on CCI Workshop Challenge

SWANEE, GA - J Chernek Consulting, Inc., a nationally renown firm that provides finance and insurance consultation for automotive, RV and marine dealers nationwide, has named Carl Bohrer as its newest strategic partner. Becky Chernek, founder and CEO of the firm, was enthusiastic about his acquisition. “Bohrer brings extensive automotive retail and training experience to our company and is already making waves with his personable and unique delivery and presentation style. Our workshop attendees rave about his ability to make learning non-intimidating and fun.  Carl packs a serious punch and, in his former employment with JM&A, helped hundreds of dealership finance managers acquire the skills to successfully present menu options to clients.”

Bohrer, who began his automotive career in 1985 and held various retail positions in dealerships, including sales, sales management and finance sales, was hired by the JM&A Group in 1994 and was later promoted to corporate trainer for the largest account, AutoNation USA. By 1997, he was promoted to senior trainer, where he developed and facilitated classes that focused on front end sales, sales management, F&I sales, legal compliance, service department sales, as well as development of new trainers.

“The expansion of our training team with Carl on board further strengthens our ability to meet the needs of our customers," noted Chernek. “His comprehensive understanding of the automotive industry will greatly benefit them, as well as CCI. We’re lucky to have him on board."

“I have always wanted to be the one to show people how to do something new,” Bohrer says. “I love it when I can see the ‘light bulb’ go off in people’s eyes. It is my goal to do this as often as possible, while adding another dimension to CCI’s already sterling reputation for quality sales and F&I training.”

CCI currently offers its Closing Tools & Mastering Menu Sales workshop and private dealership consultations throughout the year. It will hold a WebEx session, Overcoming Service Contract Objections, on August 3rd at 10:30 A.M. Future workshops to be spearheaded by both Becky Chernek and Carl Bohrer include: Advanced F&I Training, Sales Management, Agent Training, Bank Representative Training, Subprime Financing, Hiring Practices, and the pros and cons of hiring women in the automotive industry for a positive experience.



Remarketing by Element Joins NIADA Network

NIADA members stand to gain a number of benefits from the association’s new partnership with...

Remarketing by Element has joined the NIADA’s network of National Member Benefit partners and will offer prime lane placement, among other benefits, to the dealer association’s members.


Trump Wins China Auto Tariff Standoff

Vehicles exported to China from BMW’s Spartanburg, S.C., plant and other U.S. factories will no...

China has agreed to reduce import taxes on U.S.-built vehicles from 40% to 15% for the duration of a 90-day countdown to a new trade deal between the world’s two largest economies.


Used-Car Prices Fall 2.5% in November

Black Book reports prices for pre-owned compacts such as the Kia Forte fell by 3.3% in November,...

Black Book’s final depreciation report of 2018 finds prices for used cars and trucks decreased by 2.7% and 2.3%, respectively, with declines among compacts, minivans, and full-size utilities setting the pace.


Cox: Dealer Pessimism Grows With New Threats

Cox: Dealer Pessimism Grows With New Threats

Cox Automotive’s latest Dealer Sentiment Index finds a ‘notable negative turn’ among U.S. dealers, the majority of whom took a dim view of the fourth-quarter market and their 2019 prospects.

Dealer Job Finder

See more


Number of EVs to Double by 2021

U.S. electric-vehicle sales forecasted by the Edison Electric Institute would require the...

The number of electric vehicles on U.S. roads will double in the next three years, according to a new report from the Edison Electric Institute.