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Online Auto Finance Tools Give Dealers Competitive Advantage

Customer referrals from Web-based auto finance centers can be a powerful sales tool for dealers and improve the car buying experience for consumers.

Online auto loan platforms incorporate auto lender listings and auto finance pre-approval options with tools such as payment calculators, new and used car values and insurance quotes. The resources are packaged in an Internet-based framework that customers can easily use.

According to Greg Thibodeau, CEO of, the tools empower consumers but also generate quality leads for new and used car dealers who have partnered with the auto finance center as preferred dealers.

“The Preferred Dealer Program from myAutoLoan is a top choice for so many dealers because we get valid contact info on qualified customers that have already been approved for an auto loan and are deep in the auto buying lifecycle,” said Rory Holland, EVP of BlueSky Marketing. “They are not just interested; they are ready and willing to make a purchase within days.”

The Preferred Dealer Program and Web-based auto finance tools speed the auto buying process by connecting customers, lenders and dealers. Mutual benefits for auto buyers and auto dealers include:

  • No need for hard-core sales pitches
  • Pre-determined auto loan amount and approval
  • Improved customer experience leading to repeat sales

Thibodeau says the improved customer experience sets his company’s program apart from other online auto finance resources.

“The critical distinction between this program and others is that it is not a lead generation program, but a customer initiated process that delivers customers qualified for an auto loan and ready to buy,” said Thibodeau. “This in turn produces one of the highest closing rates in the industry for the dealer, who has now reached a customer that they otherwise may not have met. They sell more cars and the customers have a great car buying experience.”

Based in Irving, Texas, is a subsidiary of Horizon Digital Finance, LLC, and a nationally licensed direct-to-customer, Internet-based auto finance marketplace. The company is dedicated to giving consumers more choices for all aspects of the research, finance and purchase process. Horizon Digital Finance and are leaders in their industry, setting new standards in the online financing process by providing innovative technological solutions. 



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