Your Daily Operations Magazine
Search Close Menu

Dealer Ops

Cars.com Signs Exclusive Agreement with Yahoo! Autos:Distribution Positions Cars.com to Deliver More Exposure to Advertisers

CHICAGO, IL —  Cars.com today announced the signing of a multiyear agreement with Yahoo! Autos. Set to go live in December, the agreement will make Cars.com the exclusive provider of used-car listings and the exclusive listing service for private-party sellers on Yahoo! Autos. With new-car inventory provided by Cars.com, Yahoo! Autos will also allow its visitors to search new-car listings from its site for the first time. The deal will bolster Cars.com’s extensive distribution network and expose Cars.com advertisers to Yahoo!’s growing automotive audience.  

"Our relationship with Yahoo! Autos is the latest example of Cars.com’s commitment to deliver maximum exposure for our advertisers and their vehicle listings,” said Mitch Golub, president of Cars.com. “Yahoo! reaches more than 133 million unique users per month, and its autos channel is a top destination for in-market shoppers[1]. Through this relationship, Cars.com will significantly grow our audience and drive even more results and value to our advertisers.”

The implementation will begin Dec. 10, 2007, when more than 2 million used- and new-car listings from Cars.com will appear on Yahoo! Autos. At that time, Cars.com will become the exclusive “Sell Your Car” service provider on Yahoo! Autos.

“Through our growing distribution network, we have assembled an audience of the most qualified, in-market shoppers on the Web,” said Golub. “Our network is unmatched in the industry and provides our customers with the most online exposure they can reach with a single advertising buy.”

About Cars.com
Partnered with more than 200 leading metro newspapers, television stations and their websites, Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by Forbes.com as a Best of the Web site for car shopping, Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

[1] comScore Media Metrix, August 2007

0 Comments

News

Cox: Dealer Pessimism Grows With New Threats

Cox: Dealer Pessimism Grows With New Threats

Cox Automotive’s latest Dealer Sentiment Index finds a ‘notable negative turn’ among U.S. dealers, the majority of whom took a dim view of the fourth-quarter market and their 2019 prospects.

News

Number of EVs to Double by 2021

U.S. electric-vehicle sales forecasted by the Edison Electric Institute would require the...

The number of electric vehicles on U.S. roads will double in the next three years, according to a new report from the Edison Electric Institute.

Dealer Job Finder

See more

News

AutoSource Names Brad Walsh CEO

Bradley J. Walsh has been hired as the new CEO of AutoSource, succeeding founder Luke Kjar as chief executive of the Utah-based branded title dealer group.

News

Used Cars Add to Hot Streak

Subcompact cars such as the Honda Fit enjoyed a 0.6% increase in average retained values in...

Black Book’s November Used Vehicle Retention Index finds value and demand have pushed pre-owned prices skyward for the seventh month in a row.

News

Waymo Rolls Out Self-Driving Taxis

Self-driving, revenue-generating taxis have officially hit the streets of Chandler, Ariz., and...

Waymo has set a new standard for driverless-vehicle proponents and ride-hailing providers by launching Waymo One, a revenue-generating autonomous transportation service.