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Dealer Ops Signs Exclusive Agreement with Yahoo! Autos:Distribution Positions to Deliver More Exposure to Advertisers

CHICAGO, IL — today announced the signing of a multiyear agreement with Yahoo! Autos. Set to go live in December, the agreement will make the exclusive provider of used-car listings and the exclusive listing service for private-party sellers on Yahoo! Autos. With new-car inventory provided by, Yahoo! Autos will also allow its visitors to search new-car listings from its site for the first time. The deal will bolster’s extensive distribution network and expose advertisers to Yahoo!’s growing automotive audience.  

"Our relationship with Yahoo! Autos is the latest example of’s commitment to deliver maximum exposure for our advertisers and their vehicle listings,” said Mitch Golub, president of “Yahoo! reaches more than 133 million unique users per month, and its autos channel is a top destination for in-market shoppers[1]. Through this relationship, will significantly grow our audience and drive even more results and value to our advertisers.”

The implementation will begin Dec. 10, 2007, when more than 2 million used- and new-car listings from will appear on Yahoo! Autos. At that time, will become the exclusive “Sell Your Car” service provider on Yahoo! Autos.

“Through our growing distribution network, we have assembled an audience of the most qualified, in-market shoppers on the Web,” said Golub. “Our network is unmatched in the industry and provides our customers with the most online exposure they can reach with a single advertising buy.”

Partnered with more than 200 leading metro newspapers, television stations and their websites, is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer consumers the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Recently selected by as a Best of the Web site for car shopping, combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month.

Launched in June 1998, is a division of Classified Ventures, LLC, which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

[1] comScore Media Metrix, August 2007



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