Scottsdale, AZ – It was announced today that Dealer Marketing Services, Inc. will provide its web-based system for integration into Automotive Dealership Institute’s Finance and Insurance Management program. Under this new agreement between ADI and Dealer Marketing Services, students enrolled in the F&I program will be trained on the use of ProMax Online’s special finance and leasing capabilities.   This will enable ADI graduates to join the nationwide network of dealerships currently using ProMax Online. 

Widely regarded as the automotive industry’s most comprehensive web-based front-end application, ProMax Online represents the latest in desking and follow-up systems.  It offers a fully integrated approach to maximizing profits through more efficient sales processes.  The system’s leasing tool presents detailed comparisons of lease/retail options and provides instant payment calculations. The special finance tools instantly produce all possible lender-vehicle combinations available to the customer. 

The Automotive Dealership Institute, the nation’s foremost automotive management training school, specializes in integrating the industry’s most advanced technology with its intensive curriculum.   “At ADI, our primary objective has always been providing the best education possible to our students,” says Alan Algan, CEO and Executive Director of Automotive Dealership Institute. “The ProMax Online system is already in use at many dealerships across the country.  Training our F&I students on ProMax Online offers them a significant advantage as they enter the automotive profession.” 

“ProMax Online is a fantastic system,” agrees Professor Jack Ferry, head of ADI’s Finance and Insurance program.  “This software takes a cumbersome process which would take even an experienced F&I Manager several minutes and makes it instantaneous.  It’s not only fast, it also has pinpoint accuracy.  Training our students to work with the system definitely gives them an edge.” 

“This affiliation with ADI fits perfectly into our growing network,” says Rob Pearson, Sales and Licensing Director for ProMax Online.  “Having F&I personnel who are already well-versed in using our application will really help dealerships take full advantage of its benefits.  We’re really looking forward to working with ADI as we continue our growth nationwide.”  

About Dealer Marketing Services, Inc.
Since its ground-breaking release in 2002, ProMax Online has proven to be the most innovative and exciting automotive software product available today. It covers a dealership’s desking, BDC, F&I, inventory, lead generation and special finance needs. By replacing the numerous types of software normally required for each of these areas with a single user-friendly, web-based application, ProMax Online offers significant savings to its clients – while simultaneously increasing sales and grosses. 

About ADI
The Automotive Dealership Institute is a Scottsdale, Arizona-based automotive management school that specializes in educating the next generation of F&I managers and service advisors. ADI is licensed by the State of Arizona Board for Private Postsecondary Education and approved by the Arizona Department of Education.