PowerSites boosts sales with increased online inventory functionality, design and customization features
Cincinnati, OH – Dealer Specialties, a division of Dominion Enterprises and the nation’s leading provider of data and photo collection, inventory management and data distribution services, today announced the release of PowerSites, an enhanced version of the company’s popular Autolinks online inventory display system for auto dealers. PowerSites lets dealers easily create customized inventory display pages that integrate seamlessly with the dealership’s website.
“Dealers have the option of using their website provider’s inventory display which is usually nicely formatted, however it lacks some of the functionality of PowerSites.” Says Glen Garvin, general manager for Dealer Specialties. “For instance, many website providers lack frequent updates to inventory throughout the day or aren’t able to display important content like vehicle videos, enlarged photographs or seller’s notes. These differentiating opportunities are very important to the dealers success on-line.”
PowerSites increases AutoLinks functionality with additional online inventory pre-selected template designs, and lets dealers quickly and easily modify any design to meet inventory display needs. Vehicle display pages can also be modified to reflect the look and feel of the dealership’s existing website. The system’s seamless website integration enables dealers to maintain visual continuity and brand awareness on the site at all times.
Inventory updates continue to be made throughout the day on PowerSites. Vehicles are ready to view online and sell the same day, including any changes, additions or deletions made to a dealer’s inventory.
In addition, each vehicle display page is optimized so it can be found by top search engines without difficulty in order to direct more prospects to the dealer’s site. Search engine algorithms are monitored by Search Engine Optimization (SEO) experts on a regular basis. Whenever the search engines modify their search and display criteria, the inventory display pages are re-optimized to insure the dealer’s listings continue appearing in top search results.
About Dealer Specialties
Nearly 10,000 dealerships rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for General Motors, Acura, Honda, Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a network of more than 800 of the most knowledgeable and responsive service representatives in the USA. Dealer Specialties partners with sister companies Autobase, @utoRevenue, DataCube, DataOne Software, Dealerskins, Interactive Financial Marketing Group, SelectQu and XIGroup to provide dealerships with a more comprehensive and complete solution.
About Dominion Enterprises
Gemspring Capital has acquired Bobit Business Media, home of Agent Entrepreneur, Auto Dealer Today, F&I and Showroom, and P&A magazines.