Rancho Santa Margarita, CA - Finance Express, which operates the premiere online dealer management system with integrated auto finance platform specifically designed for the independent automotive used car dealer, and Detroit Trading Company, which operates the largest exchange for the trade of automotive leads on the Internet, today announced that they have entered into an alliance. As part of the alliance, the companies will work together to create an exclusive private-label finance lead acquisition portal for independent used car dealers to access through the Finance Express system. Through this portal, Finance Express dealers will have access to the largest network of lead generation sources on the Internet.
“Detroit Trading Company’s footprint in the internet lead business is remarkable,” states David Huber, President of Finance Express. “With all of the lenders we’ve added to our platform, we needed to find a way to get more customers to our dealers. What better way than by offering our dealers direct access to this private-labeled leads portal? We will offer a simple, streamlined, single entry point to literally hundreds of lead selling sources! It’s a winning combination for our dealers- more lenders, more leads, more sales, more profit!”
“The average credit profile of the nearly 300,000 consumer leads being traded through our Exchange each month is exactly the right fit for Finance Express and its dealer clients,” states Pete Bonner, Co-Founder and Senior Vice President of Detroit Trading Company. “This alliance is designed to increase sales and profitability for independent dealers while at the same time decreasing their marketing and customer acquisition costs. Independents have historically been left out of the Internet lead business in favor of franchised dealers. This partnership changes that dramatically.”
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