Dealerskins Named Preferred Website Provider for Chicago Automobile Trade Association

NASHVILLE, TN – Dealerskins, (www.dealerskins.com) a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced that it has been selected as the preferred website provider for the Chicago Automobile Trade Association (CATA), the oldest and largest new-car dealership association in the nation with over 500 members.  As CATA’s new preferred website provider, Dealerskins will  provide Web development services to the association’s dealer base as well as on-going best practices seminars to show dealers how to maximize website ROI.

As part of the relationship, Dealerskins brought in its sister company, leading auto inventory management, marketing and intelligence solution provider DataOne Software. DataOne Software, which is also a division of Dominion Enterprises, will use its cutting-edge WebMall technology to fuel the recently launched DriveChicago.com website.

DriveChicago.com is Chicago and northwest Indiana’s most comprehensive online resource for researching and purchasing new and used cars.  The site, which is owned and operated by the Chicago Automobile Trade Association, showcases more than 100,000 new and used vehicles.  Supported by over 540 Chicago dealerships, it is the area’s largest local automotive inventory listing.

“We are delighted to have Dealerskins on board as a marketing partner and preferred website provider. They are well known for their rich-featured and dynamic websites and our dealers can benefit greatly from the upcoming series of best practices seminars that will focus on how to make their websites perform at maximum potential,” commented DriveChicago.com general manager Mark Bilek. “We are also grateful to them for bringing DataOne to the table to drive the technology behind our new DriveChicago.com website. We needed a company that had the technology to develop and support such a site,” Bilek added.

“Dealerskins is extremely excited to be the preferred website provider for the Chicago Automobile Trade Association and we look forward to a long and successful relationship with their dealers,” said Kerry L. Cave, national sales director at Dealerskins. “Our mission is to educate the industry about website structure, best practices and consumer usage to help dealers generate a greater volume of highly qualified leads with lower costs,” Cave added.

About Dealerskins
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins websites have won numerous awards for excellence.

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million.