Lexus, General Motors and Chrysler Brands Featured
San Jose, CA – eBay Motors (www.ebaymotors.com), the Internet’s largest marketplace for buying and selling all things automotive, unveils the eBay Motors Certified Pre-Owned (CPO) Showroom, on June 12, 2008. Designed to house franchise dealer inventory, this hub is exclusively sponsored by Lexus and provides eBay Motors’ 12 million monthly unique visitors* with even more selection.
Lexus, General Motors and Chrysler are the first brands to be featured in the new eBay Motors CPO Showroom. GM Certified Used Vehicles announced its commitment to list its entire national inventory on eBay Motors at no cost to dealers in February.
Since that time, Lexus and Chrysler have signed similar agreements to list all certified used vehicles on eBay Motors in support of dealers. In total, more than 5,000 certified used-vehicle dealers feature inventory in the new eBay Motors CPO Showroom.
The CPO Showroom enables consumers to view certified pre-owned inventory from dealers within their local area via a classified listings format. Participating dealers automatically upload their CPO inventory using OEM-customized templates. Consumers, in turn, can communicate with dealers directly via email or a toll-free number and through the eBay Motors platform.
“In this down economy, auto shoppers’ consideration for used vehicles remains strong and interest in certified pre-owned is drastically increasing. The CPO Showroom brings this highly desirable inventory to the auto shoppers on our site to provide them with even better selection.” said Rob Chesney, vice president, eBay Motors, Marketplaces. “Additionally, franchise dealers and auto manufacturers understand used vehicles to be an important segment to drive revenue, and eBay Motors strives to provide dealers qualified, certified-used automotive shoppers through this new, richer shopping experience.”
The CPO Showroom is accessible from the eBay Motors homepage as well as at http://pages.motors.ebay.com/buy/cpo. CPO inventory within a shopper’s local area is included in general eBay Motors search results, making it convenient for consumers to find the right certified used vehicle.
Dealers can opt-in to complement this new offering with additional packages and features, such as eBay Motors Local Market, a subscription-based service that enables automotive dealers to easily upload and expose their entire used-car lot to local area buyers for one low price. Dealers can also list specific inventory units on eBay Motors’ national platform. Such complementary offerings increase the impact and visibility of a certified pre-owned dealers’ inventory on eBay Motors.
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* According to Nielsen//NetRatings (March ‘08)
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