Powered by Revolutionary Market Intelligence Engine: 360º Market Navigation
CHICAGO – January 24, 2008 – FirstLook, the pioneer in automotive retail performance software solutions and the #1 Fastest Growing Company in Automotive as ranked by Inc. Magazine’s prestigious 2008 Inc. 500 rankings, announced today the automotive industry’s first Retail Performance System (RPS) at the 2009 NADA Convention in New Orleans.
With its market leading inventory management platform at its core, the FirstLook RPS is an integrated solution that encompass all major aspects of pre-owned processes including appraising, pricing, merchandising, stocking, inventory management and now internet advertising. This comprehensive suite of tools enables dealers to strengthen pre-owned retail performance by driving more traffic from the internet and closing more customers more profitably.
The FirstLook RPS is powered by the most powerful and comprehensive market intelligence engine ever created for automotive retail: 360º Market Navigation. Developed to ensure that dealers have the information they need at the moment they need it, 360º Market Navigation is comprised of the broadest and deepest set of aggregated market, customer, competitor, vehicle and store data available through a single source. These extensive data resources include J.D. Powers – Power Information Network, Edmunds TMV, Polk data, major wholesale and consumer guide books, Ping II Internet Pricing Analyzer and Auction data.
“Automotive dealers are challenged to navigate the volatile markets of today’s economy,” said Pat Ryan, CEO of FirstLook. “While other products only look at one piece of the puzzle, 360º Market Navigation provides a true 360º market perspective enabling real evidenced based decisions.”
With 360º Market Navigation at its foundation, the FirstLook Retail Performance System helps automotive retailers tackle competitors both online and on the lot, making it the only end-to-end solution to help consumers buy and help dealers sell pre-owned vehicles.
The FirstLook Retail Performance System also features the industry’s first integrated pricing and merchandising solution, 360º Internet Advertising Accelerator. This robust, internet-based module aids automotive retailers in posting, positioning, placing and merchandising online advertisements to effectively beat competitors and win more customers.
360º Market Navigation is available now in all FirstLook products. Look for the 360° moniker – to know you are getting the whole picture. For more information, please contact FirstLook at 800-730-5665.
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