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DealerTrack Arkona DMS to Integrate with Honda's Interactive Network Dealer Communication System

Lake Success, NY, March 23, 2009 -- DealerTrack Systems, Inc., a subsidiary of DealerTrack Holdings, Inc. (Nasdaq: TRAK), a leading provider of on-demand software and data solutions for the U.S. automotive retail industry, today announced that it is launching the integration of the DealerTrack dealer management system (DMS) with American Honda Motor Co. Inc.'s Interactive Network dealer communications system.  iN Plus RealTime enables transactions between dealers and the manufacturer that are communicated and integrated on a real-time basis, an improvement on former batch processes. 
"We are pleased to provide full integration with Honda's new real-time communications system, which should significantly enhance the appeal of the DealerTrack DMS to the approximately 1,000 Honda and 260 Acura dealerships across the U.S.," said Raj Sundaram, senior vice president, solutions and service group at DealerTrack.  "Honda and Acura dealers will be able to move forward with confidence that we can meet their technology needs, consistent with all OEM communication requirements.  We look forward to offering them a superior solution at a significant value."
In addition to real-time processing, new features include:
VIN Inquiry Interface
 · Automatically runs a VIN Status Inquiry when a repair order is opened
 · Quickly discover open campaigns/recalls that translate into additional service revenue
Enhanced Warranty Interface
 · Eliminates the need to re-key warranty claim information
 · Automatically sends repair order warranty data to Honda for warranty claim processing and payment
Enhanced Parts Interface
 · Parts order inquiry acknowledgement is now a business tool
 · Provides line-by-line order status immediately back to the DealerTrack DMS
 · The next generation parts catalog (web version) now displays the dealer on-hand quantity parts information in the DealerTrack DMS
With a successful pilot program already complete, the integration program is available nationwide.  Honda and Acura dealers using the DealerTrack DMS with the new factory interfaces will be able to expedite critical transaction processes and eliminate data errors.  Information will transfer seamlessly from one system to another without having to be re-keyed. 
About DealerTrack (
DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive industry. Our solutions enable dealers to receive and submit credit applications, compare financing and leasing options, sell insurance, purchase vehicle accessories, analyze inventory, document compliance, and execute financing contracts electronically. In addition, the DealerTrack Arkona dealer management system (DMS) is used by dealerships nationwide.  Over 19,000 dealers, 730 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit <>.
Safe Harbor for Forward-Looking and Cautionary Statements Statements in this press release regarding the DealerTrack DMS, its planned integration with Honda's dealer communication platform and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements.

Factors that might cause such a difference include: completion of the integration with the Honda dealer communication platform, the functionality of such integration, and other risks listed in our reports filed with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2008. These filings can be found at <> and the SEC's website at Forward-looking statements included herein speak only as of the date hereof and we disclaim any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.




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