“We wanted to make Web Control more visually appealing and easier for new users to work with. At the same time, we surveyed our existing users and received overwhelming feedback to not change the existing application. So we had to be sensitive to both parties,” said Ed Braunbeck, general manager of AVV.
Already known for its efficiency, accountability and ease of use, Web Control now offers an easy-to-use, visually appealing user interface and many valued features, including:
A variety of user interface themes
A quick search option on every page
New HTML editor
A centralized login for Dealerskins customers
SnapShell driver’s license scanner
The ability to change employee permissions
Lead routing through AVV’s AutoManager
Permission-based broadcast e-mails, up to 5,000 at a time
E-mail and deliverability tracking
Automated “read receipt” built into every personal e-mail
More than 35 robust performance reports
Built-in templated e-mail tool, AVV’s WebResponse
Braunbeck continued, “As part of the change, we took the opportunity to upgrade some technologies to increase the speed and functionality of Web Control. All the updates are focused on improving the dealer’s efficiency in managing a large volume of leads.”
Dealers are encouraged to take advantage of the deliverability reporting available with every e-mail campaign to more closely measure their marketing ROI. With Web Control, dealers also have access to AVV’s WebResponse, a series of templated e-mails designed to generate more leads from dealers’ websites. WebResponse and Web Control work together to drive a higher level of quantifiable leads to the dealer.
The new user interface has more than 35 performance reports including salesperson, source, corporate, lead and prospect. Advanced showroom reporting, post-sale, and service reporting also is available.
AVV provides the tools for dealers to track every step in the sales conversion process. With the ability to select lead routing preferences through AVV’s AutoManager, no lead ever becomes a missed opportunity.
For more information, visit http://www.avv.com/.
AVV, a division of Dominion Dealer Solutions, is a leading provider of independent lead management tools including Web Control, AutoManager and WebResponse. AVV is a certified OEM provider to more than 14 manufacturers including: Acura, Audi, BMW, Ford, General Motors, Honda, Hyundai, Infiniti, Kia, Mazda, Mitsubishi, Nissan, Subaru, and Volvo. AVV’s performance reporting enables thousands of dealers nationwide to manage the entire car buying process—from online browsing to the showroom sale to post-sale service. It’s Simple. Reliable. Powerful. For more information, visit www.avv.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at www.DominionEnterprises.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit www.DominionEnterprises.com.