LAS VEGAS, NV – Auto Dealer Monthly is pleased to announce the addition of John Palmer as a speaker at the upcoming 2012 Subprime Conference, part of the 2012 Industry Summit sponsored by Auto Dealer Monthly and F&I and Showroom.

Did you know that 95 percent of all Americans will finance their next car purchase? John Palmer is the president and CEO of Dealer Marketing Services, Inc., the maker of both ProMax Unlimited and ProCredit Express. After 12 years in the retail auto industry, Palmer started DMS in 1994 and designed the first version of ProMax to help dealerships desk and maximize their profit opportunities. DMS is now used in over 1,600 franchise and independent dealerships! In his session, Marketing Payments & Credit Online, he will show you why you need dynamic payment search capabilities and how to offer instant credit approval on your website. As well, a TransUnion representative will be presenting their new Credit Vision product!

The 2012 Subprime Conference, offering unrivaled subprime auto finance education, will be held September 10-12, 2012, at the Paris Las Vegas Hotel and Convention Center in Las Vegas, Nevada. The conference—designed for dealer principals, general managers, special finance managers, finance managers, sales managers and BDC managers—will cover not only special finance but also buy here pay here and will offer educational sessions on a wide range of topics such as marketing, finance sources, niche markets, deal structure, compliance and much more.

For more information, call 888-882-7772 or visit

About Auto Dealer Monthly, LLC
Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is also the publisher of Auto Dealer Monthly magazine and creator of and

About F&I and Showroom
F&I and Showroom is a monthly magazine and weekly e-newsletter produced by Bobit Business Media. F&I and Showroom seeks to cover all aspects of F&I, sales and technology and is read by more than 20,000 franchised and independent dealers, agents and finance executives. For more information, visit