LAS VEGAS, NV – Auto Dealer Monthly is pleased to announce the addition of Paul Potratz as a speaker at the upcoming 2012 CRM Convention, part of the 2012 Industry Summit sponsored by Auto Dealer Monthly and F&I and Showroom.

Paul Potratz is one of the automotive industries most sought-after speakers when it comes to digital, behavioral and social media marketing. As COO of Potratz, a full-service digital and traditional marketing firm, Paul is able to train people in the industry through his weekly workshops and lead them to better understanding the advantages of digital and social media marketing. Dealerships all over the country have taken advantage of his training and are implementing his one of a kind e-commerce technique to enhance their business. During the conference Paul will be speaking on how to increase sales with your CRM. He will explain the best ways to utilize every aspect of your CRM,  and the steps you can take to ensure you capture the best leads and close them every time. 97% of dealers are not using their CRMs in the way they should, avoid being a part of that percentage by taking advantage of the information in this presentation!   

The 2012 CRM Convention is the industry’s first and only show dedicated solely to customer relationship management and will take place September 10 & 11, 2012, at the Paris Las Vegas Hotel and Convention Center in Las Vegas, Nevada as part of the Industry Summit which runs from September 10 through September 12, 2012. The convention—designed for dealer principals, general managers, BDC directors, CRM directors and service managers—will offer educational sessions and panel discussions covering the best CRM practices in the industry. Attendees will learn how to measure CRM effectiveness, how to get the most out of your BDC with data from your CRM, who should be responsible for your CRM efforts and much more It’s not about which CRM system you use it’s about getting the most from your CRM system..

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About Auto Dealer Monthly, LLC
Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is also the publisher of Auto Dealer Monthly magazine and creator of and