LAS VEGAS, NV – Auto Dealer Monthly is pleased to announce the addition of Shaun Raines as a speaker at the upcoming 2012 CRM Convention, part of the 2012 Industry Summit sponsored by Auto Dealer Monthly and F&I and Showroom.

Shaun Raines has studied and been a part of automotive services and sales management for nearly 20 years. He gained much of his knowledge by attending the Professional Automotive Training Center in Washington. Shaun began work with Reynolds and Reynolds in 1998 and was an influential member of the team that launched and supported a handful of outstanding internet products including, CarsDirect Connect, Yahoo! Autos, and Reynolds Web solutions. Shaun is an Internet car guy to his core, and is currently the Executive Director at Driving Sales University. During his presentation, he is going to speak about the three critical pillars for CRM success. Shaun will explain that great technology is not the only thing you need when managing customer requests and demands. To be as effective as possible, your dealership needs to apply new processes to its business in order to gain useful and important data points to help the customer in decision-making. You do not want miss out on this insightful and educational presentation!

The 2012 CRM Convention is the industry’s first and only show dedicated solely to customer relationship management and will take place September 10 & 11, 2012, at the Paris Las Vegas Hotel and Convention Center in Las Vegas, Nevada as part of the Industry Summit which runs from September 10 through September 12, 2012. The convention—designed for dealer principals, general managers, BDC directors, CRM directors and service managers—will offer educational sessions and panel discussions covering the best CRM practices in the industry. Attendees will learn how to measure CRM effectiveness, how to get the most out of your BDC with data from your CRM, who should be responsible for your CRM efforts and much more It’s not about which CRM system you use it’s about getting the most from your CRM system..

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About Auto Dealer Monthly, LLC
Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. It is known for offering business solutions to dealers by providing information necessary to make wise decisions regarding products, services or process changes in daily operations. Auto Dealer Monthly is also the publisher of Auto Dealer Monthly magazine and creator of and