One-fifth of dealer review platform's traffic
comes from consumers on the go

WALTHAM, Mass.--DealerRater, the world’s premier auto dealer review website, today announced the launch of its mobile-optimized website. Automotive consumers can now easily research dealer reviews, rate their own car dealership experiences and browse cars for sale using mobile browsers on iPhone, Blackberry and Android devices.

“Currently more than 20 percent of our current site traffic--one in five visitors, or about 6,000 consumers per day--visit DealerRater from a mobile device,” said Chip Grueter, president of DealerRater. “With the steady climb in mobile visits and search traffic, DealerRater is committed to offering mobile consumers a first-class site experience, optimized for their smartphones.”

With the new mobile site, DealerRater’s core functionality--reading dealer reviews, writing dealer reviews and browsing cars for sale--has been preserved, enhanced and optimized in a streamlined and engaging user interface.

Key features of the new mobile site include:
  • ZIP code-driven geo-location services help consumers find local dealerships faster and read reviews that are most relevant to them.
  • A simplified “Write a Review” page allows reviewers to tap star ratings and type review text on the go.
  • “Tap-through” dealer display ads provide a direct link to dealer’s website.
“The launch of DealerRater’s mobile site is a win-win for auto consumers and our Certified Dealer partners,” added Grueter. “Consumers enjoy the ease and convenience of the mobile site, while Certified Dealers gain the same SEO benefits as the full DealerRater site with higher-quality ad impressions from our mobile site traffic.”
As 2012 marks the company’s 10-year anniversary, DealerRater enjoys distinction as the first and largest third-party review website dedicated solely to automotive dealerships. With its unparalleled volume of dealer reviews approaching 850,000, 25 percent of all franchised dealers in the U.S. have embraced DealerRater and its popular Certified Dealer Program as a critical component to their online reputation efforts. Certified Dealers are able to connect with DealerRater’s 9.5 million website visitors while demonstrating an utmost commitment to quality customer service.

The new mobile site will be demonstrated at Booth No. 631 at 13th Digital Dealer Conference and Exposition, which runs Oct. 23-25 in Las Vegas. For more information, visit, call 800.266.9455 or talk to the DealerRater team at Booth No. 631.

About DealerRater
DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s No. 1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 800,000 consumer reviews and over 1 million cars for sale. DealerRater attracts more than 9.5 million consumers every year who visit the site to search for car dealerships, read current reviews, write their own descriptive reviews and find car deals--all for free. In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher search engine optimization rankings across the Web. Today, nearly 4,500 dealers are members of the DealerRater Certified Dealer Program. DealerRater is proud to have been awarded the No. 137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. For more information, visit or call 800.266.9455.

Oct. 17, 2012