Integrated Solution Makes Desking Deals, Streamlining Operations, and Tracking Results Faster and Easier Than Ever Before

BURLINGTON, Vt. - announced today the latest groundbreaking enhancements to its customer relationship management (CRM) solution, giving customers an unprecedented level of visibility and control over their operations. The company has digitally refreshed one of the most widely used and celebrated tools in the industry: the Pencil Tool.

The Pencil Tool simplifies and streamlines the negotiation process. It allows dealers to accurately and quickly deliver an infinite number of payment options by simply entering a vehicle's selling price. Additionally, the CRM solution is seamlessly configured for mobile devices, giving dealership employees an experience "under glass", and allowing them to manage customer negotiations with flexibility, ease and transparency.

"The CRM solution is so fast and easy, one manager can handle the desk on a busy Saturday," said Chris Grant, general sales manager of Shearer Volkswagen South Burlington.

Another enhancement to the CRM solution includes a desklog that automates the road to a sales process, and creates familiarity for sales managers to quickly have them trained and operating within the CRM.  The digital desklog gives visibility to each touch point the dealership has with customers as they travel through the purchase funnel. Executives and managers can use the insight to watch and control their store and groups at customizable levels.

"These CRM components are a major leap forward for us. They allow us to leverage our rich set of data, expertise and industry insights in an innovative, meaningful way for our customers," said president and CTO, Rick Gibbs. "There are three things that make our CRM solution unlike any other: it is designed from a dealer perspective so it addresses real-world needs; it's built from the ground-up to integrate into our platform; and components such as our Pencil Tool leverage data throughout the entire platform, which intensifies the visibility and control of the dealer's entire operation."

"We have used solutions for years because they understand our market and our customers, and they build solutions that easily integrate, and CRM is no exception," said Matt Browning, partner with Browning Automotive Group.  "We trust that by using the CRM solution we will have great knowledge at our fingertips that will help us sell more cars."

The company's CRM solution was developed with dealer input, ensuring it was designed to meet real-world needs and expectations for flexibility, ease-of-use, and relevancy. To learn more about the CRM solution, please visit

About is a leader in automotive digital marketing solutions - serving automotive retailers, manufacturers and media companies worldwide. The company's innovative, award-winning digital marketing and advertising platform helps significantly lower the cost of customer acquisition, enhancing dealers' efficiency and profitability. The company employs over 600 people in its Burlington, VT, and Manhattan Beach, CA, offices.'s commitment to employee health and wellness makes it one of the country's most desirable places to work, and in 2011 was named best overall company in the U.S. at the American Business Awards for companies with fewer than 2,500 employees. Visit for more information.