Dent Wizard Launches Reconditioning Retail Program
Dent Wizard’s MINT is a dealership-based cosmetic reconditioning retail program designed to provide a dedicated on-site dealership facility to help generate greater service department profits.
ST. LOUIS — Dent Wizard International introduced MINT, a dealership-based cosmetic reconditioning retail program. It allows high-line dealers — even those with limited space — to capture revenues that have previously driven out the door, according to company officials.
The MINT reconditioning center is designed to provide a dedicated on-site dealership facility to help generate greater service department profits, enhanced customer retention and increased CSI. The service gives the dealer the opportunity to provide customers with same-day service to improve their vehicle’s appearance and without interruption to the regular service process.
Dent Wizard covers the capital investment in equipment and staffing, and provides state-of-the-art repair processes with eco-friendliness, speed and quality.
“MINT helps dealers provide customers what they want: The satisfaction of driving a vehicle that always feels brand new,” said Lindsey Bird, Dent Wizard’s vice president of aftersales. “MINT provides increased customer satisfaction and revenue in the dealership’s service center, without an increase in service time. Moreover, dealers receive dedicated on-site technicians and sales and marketing support from Dent Wizard.”
MINT repair service includes paint-less dent removal, the repair and replacement of damaged bumpers, body shop-quality repairs of scratches, and refinishing or straightening of wheels damaged by curb rash and abrasions.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →