GAHANNA, Ohio — Don Reed, nationally known expert on service absorption, announces The Don Reed PRO Training Network, which will provide a market basket of products and services to help dealers achieve 100 percent service absorption.
“Dealers know they can do a better service job and they really want to,” says Reed. “They just don’t know how. That’s why we’ve put together a whole range of training programs for dealers, GMs, service managers and service advisors. We can provide in-dealership training, online training, workshops, sales tools and a combination of services. Each program is tailored to the dealer’s specific needs."
“Our approach is vastly different from traditional trainers or consultants,” he says. “For example, our PRO Performance 20 Groups use industry standard NCM composites, but instead of just identifying problems, we’ll roll up our sleeves and help dealers solve them and achieve their true potential.”
“And we even offer customer training. Our service sales tool, PRO SMART Menu, presents customers with every service item required at each specific interval. Recommended and premium items are also automatically shown with pricing so customers can choose the level of service they want.”
The result: Customers become more aware of their vehicles’ service requirements and dealers sell more services. “When you give customers the power to choose, they buy more,” he says.Also featured is the $200K Club program, which guarantees that a dealership will increase its service gross profits by at least $200,000. The program consists of these elements:
1. Profit Improvement Plan built from the dealership’s financials, so it is real
2. One-week in-dealership installation and training
3. Monthly in-dealership monitoring and coaching: 2 to 3 days a month
4. 24/7 Online PRO Training available for all Service Managers and Advisors for 13 months.
5. Management tools and reports
“Several dealers really blow the doors off the program,” says Reed. For example, Snell Motors generated more than $800,000 added service gross profits during the 13-month program. “We’ve had several other dealers make more than $500,000 in added service gross profits."