LAS VEGAS — Maritz Dealer Solutions today announced that Mazda North American Operations (MNAO) will be using its Opportunity Max dealer solutions in a preferred provider agreement that enables Maritz to work directly with its dealers in all U.S. regions.

Initially, Maritz will work with approximately 100 Mazda dealers in five regions to help them attract new buyers, better manage leads and work to improve the buying experience for Mazda customers. This Opportunity Max program has begun rolling to Mazda dealerships across the country.

“At Mazda, we’re committed to courage, conviction and creativity when it comes to designing the most innovative vehicles and delivering the best overall experience for our customers,” said Ron Stettner, vice president of sales, MNAO. “To help our dealers, we need to equip them with the latest tools and technology available in today’s digital and social environment.  Maritz Dealer Solutions and its Opportunity Max program offer us the tools, people and experience to improve results for ourselves and our customers.” 

The Opportunity Max program for Mazda will focus on two targeted areas:

Digital Marketing:

Dealership website design and optimization

Search Engine Optimization (SEO)

Social site presence and reputation enhancement

Event management

Lead Management:

Marketing spend effectiveness

Staff performance monitoring

Lead management process design

“Maritz Dealer Solutions is thrilled to be working with innovation leader Mazda and its U.S. dealerships to increase profits and sales by delivering comprehensive analysis combined with hands-on consultation and execution. Dealerships working with our Opportunity Max program have shown an average increase of 43 percent in Internet leads, and a 94 percent increase in Internet sales,” said Mitch Cummins, president of Opportunity Max and senior vice president of Maritz Dealer Solutions. “We take the tools dealers already have and make them perform better.”