CLEARWATER, Fla. — AutoLoop, a provider of automotive marketing solutions and customer relationship management software, announced today that it is now a pre-certified Reynolds and Reynolds vendor.

Pre-certification signifies that AutoLoop applied for and was granted entry into Reynolds’ Certified Interface Program but has not yet completed the entire Reynolds certification process. A Certified Interface is pending.

“We’re excited about this newly forged partnership with the Reynolds and Reynolds Company,” said Matt Rodeghero, AutoLoop chief product officer. “The upcoming Certified Interface will allow us to deliver a faster and more seamless experience to many of our users.”

AutoLoop can already provide dealers with comprehensive marketing and engagement solutions through the AutoLoop Customer Engagement Suite, according to Rodeghero.

“By enhancing the coordination between the AutoLoop platform and Reynolds and Reynolds products, we’re able to offer instant real-time access and updating for customers who use components from each organization,” he said.

Reynolds and Reynolds provides automotive retailing solutions for car dealers and automakers in the U.S., Canada, and Europe.