SAN FRANCISCO — A1 Software Group is seeking beta testers for Selly Automotive, a mobile- and social media-focused sales platform for new- and used-car dealerships.

“There is a real need for an advancement and simplification in dealership CRM technology to provide alternatives to expensive legacy systems” said Zack Klempf, CEO of Al Software Group. “Selly Automotive is specifically designed for small- to medium-sized dealerships ranging from independents to smaller franchise stores that need a full dealership sales suite with integrated CRM, Internet lead management and inventory capabilities. The inaugural release provides integration for DMS providers plus an action-oriented Manager’s Portal for day-to-day oversight of the showroom.”

Klempf said the CRM was designed to enhance “on-the-lot” productivity and arm sales personnel with social media marketing tools. “Selly Mobile” will be available as a core part of the Selly Automotive dealership suite, he added, bringing a streamlined data-entry process with in-app driver’s license and VIN scanning features and “mission-critical” prospect information.

Dealers who wish to participate in beta testing are invited to visit by March 15, 2015.