IRVINE, Calif. — Kelley Blue Book announced this week that Kelley Blue Book TV, its video content platform, is now available on Roku players and Roku TV models. Roku customers can now stream Kelley Blue Book TV to discover and research their next ride through a selection of new-car videos, special features, expert reviews, auto show coverage and more, according to the company.

“By offering more than 200 vehicle reviews and auto-related features, Kelley Blue Book TV not only helps car shoppers in making the best possible decisions, but also uses visual storytelling to present videos that will entertain as much as they inform,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley blue Book’s

There is no fee or subscription required to access the service and is available in the “Lifestyle” category of Roku’s Channel Store.