DOWNERS GROVE, Ill. — CreditMiner announced this week it has partnered with Moore & Scarry Advertising to market its Virtual Credit Consultant, a consumer-facing application that provides real-time prequalification with full permissible data.

“In today’s retail automotive environment, any edge a dealership can get places it one step closer to ensuring profitability, and I am excited to partner with such a dynamic company as Moore & Scarry," said Don O'Neil, general manager of Credit Miner. "They can now provide their dealer with an efficient, cost effective cutting-edge technology that cannot be duplicated."

CreditMiner provides dealers with an accurate snapshot of their prospect so they match the buyer with the right car and financing. According to company officials, the system, which performs a soft pull of a customer's credit, doesn’t affect a consumer’s credit score and is compliant with the Fair Credit Reporting Act.

Moore & Scarry was founded in 2001 and is now the nation’s third largest automotive advertising agency.

"Our agency's mission is all about helping dealers increase vehicle sales by using the latest in technology to drive high-quality leads that convert well," said Tom Kerr, a partner with Moore & Scarry. "We are therefore excited to get behind a product that is as effective as Virtual Credit Consultant, as it has a proven track record of doing this very well indeed."

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Originally posted on F&I and Showroom