AUSTIN, Texas — RoadVantage today unveiled a new video illustrating the value of ancillary programs. The F&I product provider has made it available to dealerships nationwide to help drive consumer interest in F&I protections when purchasing a vehicle.
According to the company, the two-minute video was developed in response to recent industry studies showing that consumers would be more willing to purchase F&I protections if they are allowed to learn about them before entering the dealership.
“It’s become clear that in the world of F&I, low consumer awareness is a major obstacle to sales, making education hugely important and in everyone’s best interest,” said Garret Lacour, CEO of RoadVantage. “Customers have indicated a strong desire to learn about F&I programs in advance. Addressing the need for consumer education helps all of us — the providers, the dealers, and the consumers.”
The company stated that dealerships are free to link to the video on their websites or download it to run on showroom TVs or as part of an F&I presentation. The video features coverage offered by RoadVantage, but officials said dealerships that don't currently carry the firm's F&I products can take advantage of the video.
“As an automotive dealer who’s been in this industry for 35 years, I think this video serves an important need — not only for dealers, but for F&I in general,” said Randy Ross, senior vice president of sales for RoadVantage and owner of Ross Chrysler Jeep Dodge in Boone, N.C. “I’m using this video in my dealership now. It removes one of the biggest obstacles to selling F&I programs by driving awareness and interest in F&I programs.”
Originally posted on F&I and Showroom