Manheim Announces New Promotions
Manheim announced three promotions this week, naming Kevin Cook, Jesse Nelson and Bonnie Williams general managers as part of an effort to develop talent and execute on its business objectives.
ATLANTA — Manheim has promoted Kevin Cook, Jesse Nelson and Bonnie Williams to general manager roles. Company officials said the promotions are part of the company's effort to develop talent and execute on its business objectives.
“These new general managers know the ins-and-outs of the dealer business, after serving in progressive Manheim positions for at least a decade,” said Mark Ford, Southeast regional vice president. “As industry leaders, they are prepared to bring fresh, creative solutions to their clients.”
Cook, who was the assistant general manager of Manheim Nashville before this promotion, joined Manheim in 2000 as a controller at Manheim Nashville. In that role, Cook was responsible for approximately 300 team members for all customer-facing departments, including dealer sales and services, marketing / promotions, front office, arbitration and commercial accounts management, according to Manheim.
Nelson perviously served as regional sales director for Manheim, and was responsible for growing transactions and increasing dealer revenues in the Southwest and Texas regions, according to Manheim.
Before her promotion to general manager of Manheim South Houston, Williams served as senior director of transportations for Ready Logistics. In that position she supported the South territory as the business line integrated with Manheim.
“The general manager role at Manheim is critical to building relationships with dealers and identifying strategies that increase their speed to market and profitability,” said Matt Trapp, Northeast regional vice president. “With the addition of Kevin, Jesse and Bonnie, we’ve rounded out our powerful team and are ready to take market operations to the next level.”
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →