DELRAY BEACH, Fla. — The Ed Morse Automotive Group announced the purchase of three Dallas dealerships from Roundtree Automotive Group. The stores will be renamed Freedom Chevrolet by Ed Morse (on Marvin D Love Freeway), Freedom Buick GMC by Ed Morse (West Wheatland Road), and Freedom Chrysler Dodge Jeep Ram by Ed Morse (Camp Wisdom Road).
“It’s tremendously exciting to be expanding outside of Florida, which has been our home for over 70 years. Dallas is a market that we’ve coveted for a long time and look forward to establishing our trusted family name in such an important region,” said Teddy Morse, chairman and CEO of Ed Morse Automotive Group.
The Ed Morse Automotive Group is headquartered in Delray Beach, Fla., and has been family-owned for more than 70 years. The acquisition will add over 260 employees to their 900-plus employee base, growing the group to 16 dealerships, 22 franchises, and 13 automotive brands.
“Dallas is a great car market and these dealerships were well-run,” Morse said. “We are looking not only to continue these dealerships’ history of great deals and outstanding customer service, but to make significant capital improvements. We also look forward to supporting the local community with job growth and giving back to local nonprofits.”