OAKBROOK TERRACE, Ill. — vAuto announced the acquisition of iReconCars, a used-car reconditioning management platform that allows dealers to automate the reconditioning process to control expenses, reduce mistakes and delays, manage third-party partners, and improve customer satisfaction and trust.

iRecon is available to Provision, non-Provision customers, and for third-party reconditioning partner platforms. Founder Mike Boyd will remain with Cox Automotive as senior director of business enablement for iRecon and co-founder Micah Tindor will serve as business operations director for iRecon, all according to the announcement.

“Due to margin compression and market competition, it’s critical to have a reconditioning system partner to control, manage and maximize the reconditioning process in order for dealers to stay relevant and profitable,” Boyd said. “With iRecon, we automate the reconditioning process by putting the right vendor on the right job at the right time and providing dealers with a ‘real-time’ connection to the consumer based on trust.”

“Reconditioning often slows the time it takes dealers to get used vehicles front-line ready, which can hurt a vehicle’s front-end profit potential” said Randy Kobat, senior vice president of inventory software solutions at Cox Automotive. “iRecon helps dealers efficiently manage the reconditioning workflow by providing real-time reconditioning reports and statistics that track every touch point until reconditioning is complete. That’s why we believe in this technology and thank Mike and Micah for their thought leadership to develop a solution that solves a critical need for our clients.”

Visit vAuto at Booth 1620S at NADA Show 2019.