ESCONDIDO, Calif. — Online automobile auction platform The Dealers’ Forum announced a corporate rebrand to CarWave. The rebrand streamlines the company’s multiple domains, MyFreshTrades.com and TheDealersForum.com, and provides a refreshed user experience, executives said.
All vehicles listed on CarWave include detailed condition reports performed by ASE Certified Mechanics. Unlike traditional auctions that sell both “as-is” and “guaranteed” cars, all cars on CarWave are guaranteed as described in the inspection report. Regardless of year or mileage, there are no surprises when the purchased vehicles arrive at the buying dealership. This assurance helps dealerships increase profit margins by avoiding costly engine and transmission problems or unexpected reconditioning costs, according to the company’s president, John Lauer.
“Dealership margins have come under tremendous pressure over the past ten years. We founded the company with the goal of using technology and a new business model, which eliminates the costly overhead of traditional auctions,” Lauer said. “By bringing the auction to the dealership, we increase profit margins and provide a more convenient experience for both sellers and buyers.”