Nissan Gets Aggressive on Leasing
Nissan made the Sentra America’s most affordable lease vehicle in January and lowered the average cost to lease a new Altima by 20%.

The Nissan Sentra was America’s lowest-cost lease vehicle in January, available for an average of $129 per month on Wantalease.com’s new-lease marketplace.
Photo courtesy Nissan North America
CINCINNATI, Ohio — New-lease marketplace Wantalease.com reported steady pricing among the nation’s most popular lease vehicles heading into January. Thirty-five different vehicles maintained their prices from the previous month, showing that lease prices are holding into the new year, analysts said.
Among the exceptions are three vehicles built by Nissan: The compact Sentra is currently priced at $129 per month, making it the nation’s most affordable lease vehicle, the mid-size Altima fell 20.2% to $179 per month, and the cost to lease a Pathfinder mid-size SUV dropped by 14.5% to $262 per month.
“Overall, lease prices seem to be holding steady, as they did last year, upon entering the new year,” said Wantalease.com Executive Vice President Scot Hall. “With tax season just around the corner, it will be interesting to see if dealers introduce new incentives to encourage tax rebate shopping on new lease offers.”
The Volkswagen Jetta registered as the second-most affordable vehicle at $159 per month. Other lease vehicles that experienced price drops in January include the BMW X5 (-16.7%), GMC Yukon (-12%), and Infiniti QX80 (-11.6%). The Chevrolet Cruze saw the largest increase in monthly payment, up 18.2% to $249 per month.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →