SAAR Falls to 18-Month Low After Slow February
U.S. dealers sold 1.27 million new cars and light trucks in February, a 2.9% year-over-year decline and the industry’s weakest two-month start in five years.

Toyota’s Lexus division enjoyed a 4.4% year-over-year gain in February’s U.S. light-vehicle sales report, but the automaker posted a 5.2% overall decline, joining all but a few of its competitors in a slow start to 2019.
Photo courtesy Toyota Motor Sales USA
(Bobit) — The seasonally adjusted annualized rate for 2019 light-vehicle sales fell to 16.58 million after U.S. dealers sold only 1.27 million new units in February, according to reports and estimates compiled by Automotive News. That’s a 2.9% decline from the same month a year ago. Experts blame slowing demand for SUVs, a growing affordability gap between new and used vehicles, and severe winter weather, among other factors.
“In addition, U.S. consumers are expecting lower tax returns, which may impact timing of some purchases,” said Stephanie Brinley, principal automotive analyst, IHS Markit. “Slow increases in interest rates and a reported increase in the average price of a new vehicle also suggest affordability headwinds may be coming into play.”
Among the automakers reporting increases were Jaguar Land Rover (29%), Hyundai-Kia (4.4%), and Subaru (3.9%). Subaru enjoyed its 86th consecutive month of improved U.S. sales.
But most factories posted year-over-year declines, led by Mercedes-Benz and Nissan, both of which saw new-unit sales fall by 12% compared with February 2018. Toyota (-5.2%) and Fiat Chrysler (-2.3%) also saw declines despite estimable gains by their Lexus (up 4.4%) and Ram (24%) divisions.
Ford and General Motors no longer announce monthly sales figures. Automotive News estimates Ford’s February sales were down 4.4% and GM declined by 5.3%. All told, it’s the weakest start to a new-vehicle sales year since 2014.
“January and February are typically slower sales months in the U.S., however, and there remains expectation that the slower pace in 2019 sales should support a profitable and strong automotive industry,” Brimley said.
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →