ISELIN, N.J. — Darwin Automotive announced that Ford Protect has selected Darwin as a preferred provider for the software provider’s core F&I menu, digital retailing and service menu, for Ford dealerships nationwide.
Darwin currently supports at least 154 product providers and, as a preferred provider, Ford Protect will promote Darwin to its dealers, offering national discounted pricing for Darwin products, executives said.
“We are excited to have Darwin as a Preferred Provider for Ford and Lincoln Protect dealers. Darwin’s menu, tablet, and digital retailing experience products reflect an understanding of dealership operations and help support a dealer’s existing F&I processes,” said Steve Lopez, U.S. operations manager for Ford & Lincoln Protect.
“We are thrilled to be a preferred provider to Ford Protect because they truly understand the importance of an integrated shopping experience,” said Phillip Battista, CEO of Darwin Automotive “This relationship enables their dealers to educate customers and sell F&I protection wherever they choose to engage with the dealership, placing them at the front of the digital retailing game. It adds value for their customers while generating profitable income.”
Originally posted on F&I and Showroom