Factory-branded versions of Roadster’s Express Storefront platform will be made available to U.S. Toyota, Lexus, Mercedes-Benz, and Sprinter dealers this month. 
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Factory-branded versions of Roadster’s Express Storefront platform will be made available to U.S. Toyota, Lexus, Mercedes-Benz, and Sprinter dealers this month.

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SAN FRANCISCO — Auto retail and leasing commerce solutions provider Roadster announced an expansion of the company’s partnership with Toyota and Mercedes-Benz USA. Starting this month, Roadster’s Express Storefront online-to-instore retailing solution will be made available to all U.S. Toyota, Lexus, Mercedes-Benz and Sprinter dealers, representing a total of more than 1,800 franchises.

The collaboration follows similar partnerships with Audi, Hyundai, and Lexus. It will roll out under the TDDS 2.0 (Toyota), Amazing Digital Experiences (Lexus), and Mercedes-Benz USA Certified Digital Retailing Program brands. Roadster’s platform promises advanced deal-building tools, multiple payment options, easy trade valuations, a secure mobile credit application, and more.

“Roadster understands the importance of empowering consumers to shop for cars in the way they shop for anything else and in today’s world, this can mean starting from home, completing their deal instore, or the other way around,” executives wrote in a statement, noting the company is “honored to be working alongside leaders in the industry to bring a new and modernized era of car buying and selling to the masses.”

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