NORCROSS, Ga. — Automotive industry veteran Matt McKenna has joined APCO Holdings LLC, home of the EasyCare and GWC Warranty brands, as senior vice president overseeing its GWC Warranty business unit and APCO Holdings marketing efforts.
McKenna spent 15 years with Autotrader, now part of Cox Automotive, where he helped grow the business from a startup into a leading provider of third-party car-shopping sites, including Autotrader as well as KBB.com, with more than $1 billion in annual revenue.
McKenna is a graduate of Michigan State University and the Harvard Business School Advanced Management Program. Prior to joining Autotrader, he served in leadership roles with major automotive marketing agencies Campbell-Ewald and J. Walter Thompson, focused on the Chevrolet and Ford brands, respectively.
“Matt brings with him a track record of success as a leader and strategist, and as our company grows, so does our need for executives of his caliber,” said Finbarr O’Neill, Chairman & CEO of APCO Holdings. “We are extremely happy to have him onboard at this critical time leading GWC Warranty and our marketing efforts for APCO Holdings.”
Citing a Federal Reserve study that found four in 10 Americans would struggle to cover an unexpected vehicle repair expense of as little as $400, McKenna said he recognized the opportunity to join a company dedicated to helping consumers mitigate the financial risk associated with vehicle ownership.
“I’m excited to help grow the APCO business. All I had heard about APCO, EasyCare, and GWC has proven to be true. The people here care about each other and work together to deliver value to our clients, our dealers, and the ultimate end user: the car owners.” McKenna said. “Well before joining the company, I was a user of APCO product offerings — the value just made sense.”
Originally posted on F&I and Showroom